I attended the Big Day Out festival this week and I thought it a good topic to look at the business side of organising a large event. With tickets sales reaching 40,000 there is some serious organisation and serious money involved in an event like this. Take the ticket price at minimum $123 each and we're talking a 4 million dollar event plus all the sponsorship that goes along with it.
And this is just ticket sales. The amount of advertising revenue generated must be enormous. With major New Zealand sponsors such as C4 Television, Lion Red Beer, V Energy Drink, Illicit Clothing....the list goes on.
Bands
Some say that the lineup this year wasn't very inspiring. They had one huge name Rage against the Machine but other than that were really mediocre bands. The event did not sell out this year no doubt due to the poor lineup. The previous year 2007 sold out due to big acts such as: Tool, Muse and My Chemical Romance.
Big Day Out.com
Saturday, January 19, 2008
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